Project Title“DEVELOPMENT OF THE INTERNET MARKETING “ROADMAP” FOR SMALL BUSINESSES, TAKING INTO ACCOUNT THE EXPERIENCE OF THE UK”
AimTo explore the impact of war on the use of internet marketing in Ukrainian SMEs and to build recommendations in order to achieve efficient use of internet marketing during and after the war.
 

Co-Investigators

 

Ilke Cicekli, (https://www.port.ac.uk/about-us/structure-and-governance/our-people/our-staff/ilke-cicekli), Lecturer in Marketing Faculty of Business & Law, School of Strategy, Marketing and Innovation
Email: ilke.cicekli@port.ac.uk

 

Oksana Yashkina, (https://economics.net.ua/files/portfolio/o.i.yashkina.pdf), Professor, Doctor of Economics, Professor of the Department of Marketing. Institute of Economics and Management.
(ORCID 0000-0002-8028-575X)
Email: yashkina@op.edu.ua

 

Timing

 

 

29 March 2023- 30 August 2023

 

СoordinationThis project was made possible through the UK-Ukraine R&I twinning grants scheme (twinningukraine.com), funded by Research England with the support of Universities UK International and UK Research and Innovation.

The project is coordinated by the Foundation of the President of Ukraine for Education, Science and Sports (presidentfund.gov.ua).

Results
  1. Paper Presentation (EMAC Regional Conference in September 27-29 2023)
  2. Paper Publication – International Small Business Journal
  3. Paper Publication – International Journal of Entrepreneurial Behavior & Research or Journal of Business Research
  4. An analytical report in English and Ukrainian.