Official pagehttps://op.edu.ua/international/programs/twinning
Назва Проекту“SOCIAL MEDIA INTELLIGENCE: THE STRATEGIC APPROACHES AND TACTICS USED FOR STAKEHOLDER ENGAGEMENT DURING MODERN WARFARE”
МетаThe aim of this study is to explore the strategic approaches and tactics used for stakeholder engagement during modern warfare. This study also aims to examine how social media platforms can be used as a source of intelligence during war.
 

Спів-Дослідники


Sercan Ozcan, (https://www.port.ac.uk/about-us/structure-and-governance/our-people/our-staff/sercan-ozcan), Doctor of Economics, reader (Assoc. Prof.) in Innovation & Technology Management. Associate Head of Research and Innovation School of Strategy, Marketing and Innovation
(ORCID 0000-0002-0482-7529)
Email: sercan.ozcan@port.ac.uk

Yurii Kovtunenko, (https://economics.net.ua/files/portfolio/y.v.kovtunenko.pdf), Professor, Doctor of Economics, t.a. Head of the Department of international management and innovations. Institute of Economics and Management.
(ORCID 0000-0001-8528-605X)
Email: y.v.kovtunenko@op.edu.ua

Ella Haig, Reader in Artificial Intelligence, School of Computing;

Oleksandra Kovalchuk, assistant of the Department of international management and innovations, PhD student, Department of international management and innovations;

Vasyl Sprinsian, Head Department of Information Activities and Media Communications, Institute of Humanities;

Tetiana Luhova, Associate professor of the Department of Information Activities and Media Communications, candidate of art history, deputy director of the Institute of Humanities; Olena Shevchenko, Professor of the Department of Information Activities and Media Communications, Doctor of Science in Social Communications; Institute of Humanities;

Svitlana Melnyk, Associate professor of the Department of Information Activities and Media Communications, candidate of philological sciences, Institute of Humanities.

 

Timing

 

 

29 March 2023- 30 August 2023

 

СoordinationThis project was made possible through the UK-Ukraine R&I twinning grants scheme (twinningukraine.com), funded by Research England with the support of Universities UK International and UK Research and Innovation.

The project is coordinated by the Foundation of the President of Ukraine for Education, Science and Sports (presidentfund.gov.ua).

Results 

  1. Conference Paper: Social Media Intelligence: The Conceptual Framework and Model for Modern Warfare Strategies.
  2. Research paper: Social Media Intelligence: The Strategic Approaches and Tactics used for Stakeholder Engagement during Modern Warfare
  3. Further research bid applications to extend the social media intelligence model in other fields.