ECONOMICS: time realities
№ 6 (16), 2014

CONTENT

MAIN ARTICLE

Pylypenko A.A.,
Berezovskyi К.M.

The technology of industrial enterprise marketing potential evaluation development by calculating its level of strategic relevance

6

INDUSTRIAL ECONOMICS AND ORGANIZATION OF PRODUCTION

Filyppova S.V.,
Saadzhan V.A.

Modernization of machine-building enterprises: the choice of parameters and quality indicators

21

Dubnitsky V.I.

Restructuring in the management of engineering enterprises as a tool for their strategic stability

28

Kniazieva O.A.,
Sechnyak O.O.

Actual approaches to definition of essence of the enterprise economic security

34

Lipinskaya O.A.

Pricing fundamental theory on logistic services of maritime port

41

Volyanska-Savchuk L.V.

Transformation of corporate culture of engineering companies

50

Zelena M.I.

Features implementing social package for machine building enterprises in the current process of transforming the market economy

57

BUSINESS. MANAGEMENT. MARKETING. LOGISTICS

Prodius Y.I.,
Kolomiets V.Y.

Key instruments of improving the export marketing system effectiveness

64

Romanenko O.O.

Strategic marketing solutions in a virtual environment

70

Savich O.P.

Internet marketing at the global car market

77

Varnavskaya D.S.

Organization of plans system in the area of productive employment of personnel

82

Nikolaieva Ya.V.

Analyzing of marketing communicative strategies of domestic express-delivery enterprises

89

Pilipchuk V.P.,
Dannikov O.V.

Marketing strategy development in the real estate market

98

ACCOUNTING. ANALYSIS. AUDIT

Poberezhets O.V.,
Malinowska K.I.,
Fait I.V.

The control system of cash payments in the commercial sea ports

106

Maslennikov E.I.

Strategic assessment of the financial sustainability of the industrial enterprise

111

Kryuchkova I.R.

Analysis of innovation and investment activities of industrial enterprises: priorities and leverage

116

INNOVATIONS. INVESTMENTS. COMPETITIVENESS

Voynarenko M.P.,
Svider O.P.

The dynamic evaluation of the effectiveness of foreign direct investment at the light industry enterprises

121

Zagorna T.O.,
Tkacheva A.V.

Virtual organizations in the conditions of informative economy: specific of activity, competitive edges

128

Kozakov V.V.,
Kozakova O.M.

The innovation system of business-process management for project-based organization with social orientation

136

TRANSFORMATION AND ECONOMIC SYSTEMS DEVELOPMENT

Semenov V.F.
Chekulayeva O.D.

Institutional influence on the innovative development of building sector

143

Sokoli I.I.,
Katashinskaya М.O.

Тheorist-economic aspects of the processes of the consumption goods surd demand

150

Goryachuk V.F.,
Dukov D.F.

Program-target approach to the formation of targeted programs of socio-economic development of the region

155

Kupinets L.E.

Methodological bases of the research of national economy sectors ecologization

160

Pеdко I.A.

The factors influencing the development of the real estate market and construction industry in Ukraine

170

Vdovychenko L.Yu.

Mechanism of realization of regulator activity and problem of estimation of his efficiency

177

INFORMATION AND MATHEMATICAL SUPPORT OF ECONOMIC PROCESSES

Vostrov G.M.,
Alao O.R.

The basic mathematical theory for option pricing in financial markets at discrete and continuous time

183

Goncharenko O.S.

Formation of the market model reuse of goods in the context of the dematerialization of the economy

188

Smolyanyuk O.V.

Marketing Internet communications of milk processing enterprises

193

Gonchar O.І.

Prerequisites model development potential management companies under uncertainty and risk

199

TO DISCUSSION

Kolomina O.B.

Approaches to the definition of the intellectual capital and it’s essence

206

Sagareva D.O.

Improvement of post-clearance control over the correctness of customs value determination

211

Voloshchuk L.A.

Economic security and innovation development of industrial enterprise: essence and interrelation as management objects

217

Buzko I.R.

Investment decisions in strategic management of industrial enterprises

224

Filyppova S.V.

Effective management of material flows of inland industrial enterprises: the main issues and management tasks

229

Kovtunenko K.V.,
Podmazko О.M.

Determinants of the shadow economy and terms to reduce its scope

234

Lysjuk A.V.

The methodic provision of accounting for transactions with promotional products at advertisers: contractual process impact

242

Otenko V.I.

Information-analytical support management decision making in the enterprise

249