ECONOMICS: time realities
№ 3 (79), 2025

 

CONTENT

 

TOP ARTICLE

Zharova A.V.,
Krupskyi O.P.,
Stasiuk Yu.M.
Inclusive Branding as The Basis for Fenty Beauty’s Strategic Positioning in the Global Beauty Industry

MAIN ARTICLES

Andros S.V.Bank Lending as an Important Tool for Ensuring Financial Stability of Agro-Industrial Production Enterprises in the Conditions of Post-War Economic Recovery

18

Bavyko O.Ye.,
Orshatskyi D.V.
The Influence of External Environmental Factors on the Strategies of Business Structures

30

Boiko I.M.Assessing Financial Sustainability Risks in Public Administration: Analytical Tools and Areas of Application

39

Gavrysh I.O.,
Gavrysh O.A.,
Symoneko A.L.
Marketing in the Era of Digitalization: The Impact of Digital Technologies on Business Processes

49

Hetmanenko O.O.Macroeconomic Implications of the War in Ukraine: An In-Depth Analysis

58

Dyskina A.A.,
Ostashko О.V.
Innovation and Investment Strategies in the Production Recovery System: Modern Approaches

66

Iefimova G.V.,
Mykhailov M.S.
Financial and Economic Justification of Investment Expenditures in the Port Sector

75

Levkina R.V.,
Uraghildiaiev S.A.
Trends in the Development of the Organic Agricultural Market as a Result of Socio-Economic Interaction in Sectoral Entrepreneurship

85

Rudyk O.V.The Role of Leadership Potential and Adaptation of Veterans in the Formation of the Personnel Reserve of Service Enterprises in the Post-War Period

96

Selivanova N.M.,
Simova A.O.
Choosing a Taxation System for Individual Entrepreneurs: Legal Requirements, Advantages and Disadvantages

108

Sokolovska Z.M.Hybrid Simulation Models in Management Decision Support Processes

120

Stepanenko T.O.Ecological and Economical Aspects of Land Use Under Martial Law

132

Chernyshova L.I.,
Denkova M.I.
Problematic Aspects of Modern Telecommunications Enterprise Management: Current Trends

140

Shcherbak A.V.Current Trends in the World Beer Market and Ways to Develop the Beer Market in Ukraine

149

SCIENTIFIC DISCUSSION

Yepifanova I.М.,
Sadikov O.O.
Tools of the System for Determining the Level of Economic Security of the Enterprise

156

Cherchyk L.M.,
Khumarova N.I.
Smart Specialization Projects as Tools for Ensuring the Competitiveness of the Resort Region

167

REVIEW AND SIGNIFICANT SCIENTIFIC EVENTS